If you’ve ever felt like you’re spending more time and money on talent acquisition (TA) than ever before and not getting the desired results, you’re not alone. To find out the most prevalent problems in TA and uncover potential solutions, SmartRecruiters surveyed 533 HR and talent professionals in midsize companies in the United States, United Kingdom, and Australia in the second half of 2024. These 25 recruitment statistics from our report, Unlocking Profitability with AI-driven Talent Acquisition, offer key insights that can help talent acquisition leaders as they plan for 2025 and beyond.
The challenges of modern talent acquisition
Talent acquisition has become a time-consuming and resource-draining function, especially for mid-sized companies.
- Hiring takes up too much time: 45% of business leaders spend more than half their time on TA tasks, taking valuable time away from core business operations.
- Hiring is expensive: 57% of companies allocate over 40% of their HR budgets to TA, and nearly 20% spend over 60%, highlighting the cost inefficiency of current systems.
“Business leaders are spending too much time on the tactical aspects of talent acquisition, which is unsustainable in a fast-moving business environment. Automating these processes will free up time for more strategic work.”
— Shiran Yaroslavsky, SVP of Product, SmartRecruiters
The business impacts of poor hiring practices
The impact of inefficient talent acquisition strategies is felt across the entire organization, not just within HR. Poor recruitment practices contribute to broader business challenges, including reduced revenue growth, compromised product quality, and diminished customer satisfaction.
- Brand reputation: 30% of business leaders believe TA issues have harmed their brand, impacting their ability to attract top talent.
- Business performance: 29% report that TA inefficiencies have slowed sales, affecting business performance, particularly in high-turnover industries.
- Product delivery: 28% say TA issues have compromised product or service quality, leading to project delays and lower employee morale.
- Quality of hire: Only 15% of leaders feel 100% confident in their hiring decisions at the time of hire, while 60% express doubt about their hires, signaling a systemic issue in candidate evaluation and selection.
“A poor hiring decision doesn’t just impact the individual role; it has ripple effects across the organization, affecting everything from brand perception to product quality.”
— Lehua Stonebraker, SVP of People, SmartRecruiters
Complexity in managing recruitment
As organizations grow and the workforce becomes more global and flexible, the complexity of managing recruitment has increased exponentially. Businesses are now faced with navigating multiple legal frameworks, time zones, and employment models, which has turned recruitment into a highly convoluted process.
- Candidate quality: 22% of business leaders struggle with sourcing high-quality candidates, particularly in industries where skill shortages are acute.
- Inefficient systems: 22% find it difficult to track applicants through convoluted hiring processes, leading to inefficiencies and candidate dropouts.
- DEI: 20% report that managing DEI compliance is a significant administrative burden, highlighting the challenges of meeting legal and ethical hiring standards.
“Sourcing the right talent has become a more complex process, especially with the rise of remote and hybrid work models. Businesses need to adopt more efficient, integrated solutions to manage these new realities.”
— Allyn Bailey, Talent Futurist and Senior Director of Brand Amplification, SmartRecruiters
Modernization through AI and intelligent talent acquisition
The survey findings highlight the growing complexity and inefficiencies in talent acquisition, making it clear that businesses need modern, AI-driven solutions to tackle these challenges.
- Improving operational efficiency: 56% of business leaders report that TA complexity is increasing, driven by global workforces, remote hiring, and evolving regulations.
- Automating key hiring tasks: 45% of leaders spend over half their working hours on administrative TA tasks, which could be automated through AI.
- Better decision-making: 60% of business leaders doubt their hiring decisions six months post-recruitment, highlighting the need for AI-driven decision support.
- Reducing bias: 20% of leaders struggle with DEI compliance, an area where AI can enhance fairness and reduce bias in the hiring process.
“AI doesn’t just automate—it empowers hiring teams by providing real-time insights, reducing inefficiencies, and enabling faster, smarter decisions at every stage of the hiring process.”
— Rebecca Carr, CEO, SmartRecruiters
Regional recruitment statistics: UK, US, Australia
Regional results reveal differences experienced by leaders in their respective countries.
Confidence in talent acquisition strategies
- Australian business leaders are the most confident in their company’s talent acquisition strategy, at 68%.
- In the United Kingdom, 58% of business leaders are confident in their talent acquisition strategy.
- Business leaders in the United States are the least confident, with just 46% expressing confidence in TA, and more than half (51%)saying they are not confident in their company’s current TA strategy.
Perceptions of the growing complexity of recruitment
- 66% of U.K. business leaders report that talent acquisition has become more complex in the past five years.
- 64% of Australian business leaders agree that TA has become more complex.
- 44% of U.S. business leaders report on the increasing complexity of TA, while 26% say it’s become easier, and 29% say it’s stayed the same.
Talent acquisition’s importance to business success
- U.K. business leaders are the biggest champions of talent acquisition, with 70% saying that the function is critical to business success.
- 61% of Australian business leaders say that TA is important to business success.
- 55% of United States business leaders agree that TA has a big impact on business success, with 43% saying it’s not that important, or not important at all.
Biggest challenges in recruitment
- For U.K. business leaders, asking the right questions at interviews and sourcing the right volume of applicants tied for the number one spot on the list of recruitment challenges, with 21% of leaders reporting challenges in these areas.
- In the U.S., 31% of business leaders reported challenges in sourcing the right quality of applicants. Processing applications and asking the right questions at interviews tied for number two, at 27% each.
- The biggest challenges reported by Australian business leaders were keeping track of applicants throughout the process (23%) and responding to unsuccessful applicants (19%).
No one recruitment challenge dominates across the countries surveyed, suggesting that a wide approach to improving talent acquisition processes is needed. Automated, AI-driven systems can address the problems business leaders mentioned as follows:
- Processing applications: AI-driven screening and streamlined workflows
- Responding to unsuccessful applicants: automated workflows
- Sourcing the right volume and quality of applicants: optimized job distribution, integrated CRM, AI-driven sourcing tools, AI-driven screening
- Asking the right questions at interviews: interview question copilots, AI-driven interviewing tools
The future of hiring unlocks business success
The recruitment statistics from the SmartRecruiters 2024 Talent Acquisition Survey highlight the urgent need for businesses to rethink their approach to TA. The growing complexity, costs, and inefficiencies in current systems are no longer sustainable. AI-driven solutions offer a transformative path forward, allowing companies to streamline their recruitment processes, improve decision-making, and create more human-centered hiring practices.
“The future of talent acquisition is not just about saving time—it’s about enabling smarter, more informed hiring decisions that drive long-term business success.”
— Rebecca Carr, CEO, SmartRecruiters
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